Social media is the way that the world communicates and operates today, in both a personal and professional sense. Social media has given businesses a platform to get right in front of their target audience and show them who they are and why people need to use their products or services.
Benefits of using social media
- Reach a large amount of people quickly
A huge benefit of using social media is the amount of people that you can reach in a short time frame and with little effort. On social media platforms, people will like and share your posts, which grants access to thousands of other eyes that will see the information you have posted about your company.
- Viral Posts
If the content is relevant enough, a post might be able to go viral. This is an opportunity for thousands or even millions of people to see your post. With this type of exposure, you would be crazy not to implement social media tactics for your business. However, you may be thinking, how do I even get started using social media for my business?
Here’s how to get started:
1. Sign up for a business social media account.
Create a profile and have all of your business contact information available. Then, post images/text correlating to your brand. Think of Facebook like another display window to your business. How will you lure people into your store? Think of relevant content that you want people to know about your business, and also things that your industry is going through that will get them intrigued and talking.
2. Create an Instagram account.
Create a profile that has your web link in the bio, so that you can re-direct any followers who want to do business with you to your website. For example, being a jewelry business is a very visually enticing business. Instagram tends to be purely a visual based platform, because all you can do is post pictures of your products. You can write a caption and include a web link in your picture posts. This is a great way to “show” your target audience what you have to offer.
3. Create a Twitter account.
Send out Tweets showcasing a special promotion, product, or event to gain attention and give information to your target audience. You also want to follow other Jewelry industry related companies. You then can re-tweet their tweets that you feel your target audience would find interesting and engaging.
Summary
We have seen many companies blow up through social media, and some companies only rely on social media for marketing purposes. If this becomes a venture that you can’t manage yourself, it is advisable to resource help from web development companies who specialize in more than just web design, and can help you with managing your social media presence, or offer graphic design services.
Similar to the way companies used to post ads in a famous newspaper or mail out flyers, social media is the current platform for businesses to spread information, promotions and build their brand recognition. Your business cannot fully thrive and survive in today’s marketplace without it.