For beginner and expert web developers alike, SEO or Search Engine Optimization is a very important part of the success of your website. Having a well developed strategy that incorporates relevant keywords in your website and other online mediums will greatly increase your ranking on various search engines, and ultimately increase traffic onto your website.
There are a couple of different methods that you can use to increase your search ranking: Pay-Per-Click and Organic SEO.
Pay-Per-Click
Pay-Per-Click is one of the tools you can use to increase your search ranking but is more of a short term solution. Pay-Per-Click requires you to pay for the advertisement of your website and it will always be one of the top results, for example on Google, but it requires you to always have money in your Google account. Once someone clicks on your link, the money will be deducted from your account- usually with a predetermined price. However, this is a good method if you want to acquire data on how effective your ads are. It is a great analysis tool to see if your money is going to the right place.
Organic SEO
Organic SEO is a more complex method to increase your search ranking and is more of a long term commitment. But, implementing an Organic SEO method can be more cost effective, and also can bring you to a top ranking consistently.
In order to increase your search ranking organically, here are some steps that are worth following:
- Create a Blog- After determining what your keywords will be, putting a couple of these words into your blog and linking it back to your website is a great way to increase your search ranking. It is important to note that the blog post should be at least 500 words long.
- Social Media- We all know the importance of social media and how quickly information is passed on them. So, another way is to input these keywords into a post using the various social media platforms offered today. In that post, do not forget to link back to your website.
- Writing Articles- This concept is similar to that of the Blog post, the only additional thing would be to also post it on external directories.
- Anchor Links- Finally, if you are a web developer and have created websites for your clients, a good way to bring traffic to your website is through an anchor link on your client’s page.
These here are just a couple of ways to bring traffic to your website and increase your search ranking.