WordPress is a reliable content management system accounting for 20-25% of all the latest websites. It has evolved from a simple blogging platform to one of the most prominent web development platforms. WordPress has gained great popularity and momentum in the last few years because of several advantages it has.
Let’s see what those advantages are.
- User friendliness
The interface of WordPress is intuitive and very easy to use. It’s straightforward formatting tools makes it easy to add new pages, blog posts, images, etc. on your website.
- Cost Effectiveness
Having a website through WordPress no longer means that there will also be a high price tag attached. The maintenance and upkeep expense is reasonable and it’s even possible for you to do it yourself rather than having a designer update the website content.
- Independent of the device
WordPress does not depend on the type of device being used, so you can log in from any internet-connected device and update your website.
- No need for HTML editing or FTP Software
You do not need HTML editing software like Dreamweaver to manage your site. Whether it is creating a new page or a blog post, formatting the text, or uploading images, documents, video files, image galleries, and etc., WordPress allows you to do it all without requiring HTML or FTP software.
- WordPress sites comply with Search Engines
WordPress has an easy-to-understand code in the back-end, which allows search engines to read and index a site’s content without any challenges. Additionally, you can add meta tags- such as keywords, descriptions, and titles for every page, post, and image for search engine optimization (SEO). You can add particular keywords and tags to make your SEO all the more effective.
- Your website is totally under your control
You can easily make changes and simple updates on your WordPress website yourself rather than waiting for the web designer to make the edits.
- You can customize the design of your website
WordPress is the foundation on which you can build your entire website. The theme can be fully customized according to your brand personality, which can help you produce a unique user experience.
- It comes with a ready to go blog
WordPress was conceived as a blogging platform therefore, it is very easy to set up a blog. Adding new blog posts, setting up RSS or email subscriptions to the blog, adding a CAPTCHA to the comments and other commenting features are a breeze. These elements help make the site all the more interactive, dynamic and user friendly.
- Make the site more functional with plugins
You can add a Facebook Page, Twitter Feed, Video Gallery and Event Calendar to the website just by choosing the respective plugins.
- Scalable according to the business growth
As your business grows, you can add numerous blog posts and web pages without affecting the performance of your website. You can create multiple users and assign different access levels for them according to your needs.
If you are looking for an enhanced content marketing strategy, secure from hacking and other cyber-crimes, a WordPress website is the way to go!
Happy Website Designing!