Search Engine Optimization (SEO) is an effective technique that enables search engines to find your site and rank it higher than the numerous other websites on the World Wide Web. It is interesting to know that Google answers more than 100 billion search queries every month. In order to make your website visible in the ‘free’ or ‘organic’ results […]

Paid  versus organic Search Engine Optimization (SEO) is an endless debate for internet marketers. However, both these methods can amp up the number of visitors you get on your website. Let’s go more into detail on paid and organic SEO with a pros and cons list prepared by the experts at Apex Global Solutions’. We […]

  Internet Marketing for the Holidays The holiday season is right around the corner and it is the most lucrative time for all marketers to boost their business growth. It can pave new avenues to bring in new customers and retain the existing ones as well. Regardless of the type of business you have, internet marketing […]

How Does Blogging Help Your Website? Blogging is the channel in which you can communicate to the world vasts amount of information presented in the form of blog posts. Every website these days should include a blog. This is because having a blog will increase the ranking of the website in various search engines and […]

Backlinks and SEO- How Are They Connected? Several aspects should be considered when talking about Search Engine Optimization and ranking higher in search engines. Internal linking, backlinks, title tags, meta description, quality of the content, images, and use of other media like videos have to be taken into account. However, out of all these, the […]

Ecommerce Website Trends The Ecommerce Industry is progressing by leaps and bounds. With the holiday season quickly approaching, all the ecommerce websites have geared up for the big days like Cyber Monday, Black Friday, Halloween, etc. commencing in late October. It has been expected that customers will spend approximately $400 in November 2017. This figure […]

Email Marketing Tips There is a famous saying that states – “If you wish to have a 100% email open rate, send an email to your mom.” This is pretty much true because most of the emails that we receive are spam. They are an intrusive marketing strategy that doesn’t appeal to the audience. Companies end up […]

The task to grow online presence is quintessential if you want to boost your business and grow. Social media is surely important but you cannot overlook the importance of a website. Have a look at some proven tips to get more visitors to your website. 1. Relevant, meaningful, and impressive content Rock solid content is […]

Importance of Call to Action Buttons on Mobile Sites Smartphone users have reached an astronomical figure of 2 billion throughout the world. This has made it absolutely mandatory for your website to be designed for mobile users. Recent research has made it clear that smartphone users spend 87 hours every month on the Internet, which means that […]

Consumers want, nay need, your services. So, let’s make sure that when they come looking, you are already at their doorstep. When developing or revamping a website, there are a few things you can do to optimize your site for search engines. But before we begin, it is important to note that search engine optimization is not the […]

The Four P’s Model Neil Borden introduced the term “Marketing Mix” which refers to the promotion of a product based on the unique selling points that make it stand out from similar products available on the market. Jerome McCarthy evolved Borden’s model and came up with the concept of “The Four P’s”. Moreover, internet marketing […]

Social media is the way that the world communicates and operates today, in both a personal and professional sense. Social media has given businesses a platform to get right in front of their target audience and show them who they are and why people need to use their products or services. Benefits of using social […]

For beginner and expert web developers alike, SEO or Search Engine Optimization is a very important part of the success of your website. Having a well developed strategy that incorporates relevant keywords in your website and other online mediums will greatly increase your ranking on various search engines, and ultimately increase traffic onto your website. There […]

  The need of the hour for any Business Website is attracting traffic. Clearly, to develop your sales activities, it is of great importance get traffic on your website. And if you roll out a large traffic campaign before you’ve tested your site to make sure it converts maximum visitors into buyers, you risk losing sales and […]