With the recent developments in the technical front, there has been a significant increase in the use of smartphones and mobile devices. This has contributed to the sudden rise of mobile apps. Statistics released by Go-globe.com say that a whopping 52% of people spend their digital media time on mobile apps. In fact, the Apple app store has approximately 2 million mobile apps, while Google play consists of around 2.2 million apps. These figures are evident of how mobile apps have become a dominating factor in the success of a business. However, small businesses and startups are still reluctant in investing in a mobile app, primarily because they are under the illusion that apps are meant for big brands and they can rely solely on a responsive website. Well, the sooner you let go of this misconception, the better it will be for your business. According to the reports from Comscore.com, revenue generated through mobile apps is going to reach a massive $77 billion in 2017. Therefore, now is the time to tap into the market of mobile apps and make the most out of it. It will definitely escalate your startup or small business to new heights.
Still having second thoughts? Here’s why your startup or small business needs app support right away.
- Increases customer engagement
Mobile devices have become an integral part of our lives. It’s literally everywhere. With customers spending most of their time on mobile, an intuitive mobile app can be critical in engaging with your customers. A mobile app gives you options for push notifications, which if used smartly can convert prospective customers into loyal buyers in no time. By doing this, you can instantly inform your customers through relevant push messages about an offer, sale, or new product on the board. In addition, the call-to-action, review, and feedback features allow your customers to interact with you directly, forming a strong and convenient means of customer engagement.
- Extensively promotes your business
Recent marketing research revealed that businesses with a mobile app are preferred by customers over those that still haven’t gone the app way. An app can give your small business its much-needed recognition and build your brand image. You can even feature your best products and services through your app and entice customers to shop your products or indulge in your services.
- Maximizes ROI
In this cut-throat competition, a mobile app isn’t just a luxury, but a necessity. If you are skeptical towards developing a mobile app, just know that it is well worth the investment you put in. Distimo, an app analytics company, depicts that the average expenditure per device of developing a mobile app is less than one percent of a business’s profit. This shows how a small investment can go a long way in enhancing your business through recurring sales that generate great return on your investments.
- Increases your customer base
Recent digital trends show a significant increase in mobile browsing and searching. The Ericsson Mobility Report predicts that mobile subscriptions will increase to 9.3 billion by 2019 and out of those, 5.6 billion will be smartphones. So, if you don’t plan on developing a mobile app any time soon, there’s a high chance your business will become obsolete in a few years. Therefore, investing in a well-built mobile app is not only necessary, but also critical for retaining and increasing your customer base.
With all the benefits of a mobile app, developing one for your business is a win-win strategy for you and your customers. So, it’s about time you go the app way and stay ahead of your competitors.