Paid versus organic Search Engine Optimization (SEO) is an endless debate for internet marketers. However, both these methods can amp up the number of visitors you get on your website.
Let’s go more into detail on paid and organic SEO with a pros and cons list prepared by the experts at Apex Global Solutions’. We hope this will enable you to get the most out of your investment in marketing!
Paid SEO
Paid SEO primarily includes advertisements, where a company must pay for their ads to be displayed whenever anyone searches for the relevant keywords. These ads are usually displayed at the top or to the right of the organic search results. Your bid and quality score decides where exactly your advertisement will be placed.
Pros
- Gives instant results because as soon as you make the payment, your ad will be displayed on the search page
- You can customize the Pay Per Click (PPC) campaigns to suit your target audience. Demographics, educational qualification, industry, marital status, etc. can be the segmentation parameters
- Click through rates are considerably enhanced with the help of PPC campaigns
Cons
- As the competitiveness of the keywords increases, the bid price for every click on the displayed ad increases
- It is a technique sensitive strategy and if not done properly, it might cost you to make a huge unnecessary investment
- The ads will not be displayed once you stop making the payment
- Customers often overlook the paid ads and go for the organic search results
- Users will often click on PPC campaigns at a lower rate compared to organic search listings. This is because organic search results are always more reliable
Organic SEO
An organic search result appears according to the algorithms followed by search engines, provided they match with the keywords mentioned in your search string. Marketing professionals use SEO and related content to achieve higher rankings in search engines. The goal is to appear on the first page of a search result and then gradually ascend to the #1 rank. The higher the rank, the higher your brand visibility. You can also use an SEO company to help you through this process.
Pros
- There is more credibility when you have a high ranking through organic search results. It reflects your authority and leadership in the field. This will bring you more click throughs from visitors, all through the ‘trust’ you have been building with the search engines
- Organic search results imply a lifelong online presence as it stays on the internet forever after the content has been published
- It is an inbound marketing approach that makes interactions with customers more friendly rather than sales-y.
Cons
- Organic search engine optimization is very time-consuming and takes up a lot of resources
- It requires implementation of specific strategy and tricks to bring your content on the first page in a search result
Wrapping Up
As an SEO company, we believe that it is wiser to use both these tactics of internet marketing to boost your business, rather than debating which one is better. By doing this, you are combining the advantages of both these techniques, while significantly decreasing their disadvantages.