Paid  versus organic Search Engine Optimization (SEO) is an endless debate for internet marketers. However, both these methods can amp up the number of visitors you get on your website. Let’s go more into detail on paid and organic SEO with a pros and cons list prepared by the experts at Apex Global Solutions’. We […]

How Does Blogging Help Your Website? Blogging is the channel in which you can communicate to the world vasts amount of information presented in the form of blog posts. Every website these days should include a blog. This is because having a blog will increase the ranking of the website in various search engines and […]

Ecommerce Website Trends The Ecommerce Industry is progressing by leaps and bounds. With the holiday season quickly approaching, all the ecommerce websites have geared up for the big days like Cyber Monday, Black Friday, Halloween, etc. commencing in late October. It has been expected that customers will spend approximately $400 in November 2017. This figure […]

Email Marketing Tips There is a famous saying that states – “If you wish to have a 100% email open rate, send an email to your mom.” This is pretty much true because most of the emails that we receive are spam. They are an intrusive marketing strategy that doesn’t appeal to the audience. Companies end up […]

Importance of Call to Action Buttons on Mobile Sites Smartphone users have reached an astronomical figure of 2 billion throughout the world. This has made it absolutely mandatory for your website to be designed for mobile users. Recent research has made it clear that smartphone users spend 87 hours every month on the Internet, which means that […]

The Four P’s Model Neil Borden introduced the term “Marketing Mix” which refers to the promotion of a product based on the unique selling points that make it stand out from similar products available on the market. Jerome McCarthy evolved Borden’s model and came up with the concept of “The Four P’s”. Moreover, internet marketing […]

For beginner and expert web developers alike, SEO or Search Engine Optimization is a very important part of the success of your website. Having a well developed strategy that incorporates relevant keywords in your website and other online mediums will greatly increase your ranking on various search engines, and ultimately increase traffic onto your website. There […]

  The need of the hour for any Business Website is attracting traffic. Clearly, to develop your sales activities, it is of great importance get traffic on your website. And if you roll out a large traffic campaign before you’ve tested your site to make sure it converts maximum visitors into buyers, you risk losing sales and […]