Importance of Call to Action Buttons on Mobile Sites Smartphone users have reached an astronomical figure of 2 billion throughout the world. This has made it absolutely mandatory for your website to be designed for mobile users. Recent research has made it clear that smartphone users spend 87 hours every month on the Internet, which means that […]

The Four P’s Model Neil Borden introduced the term “Marketing Mix” which refers to the promotion of a product based on the unique selling points that make it stand out from similar products available on the market. Jerome McCarthy evolved Borden’s model and came up with the concept of “The Four P’s”. Moreover, internet marketing […]