Search Engine Optimization (SEO) is an effective technique that enables search engines to find your site and rank it higher than the numerous other websites on the World Wide Web. It is interesting to know that Google answers more than 100 billion search queries every month. In order to make your website visible in the ‘free’ or ‘organic’ results on your search engine of choice, you should optimize every webpage on your site with relevant keywords.
An Insight into Keyword Research
The main aspect of keyword research is to research and choose words and phrases that your users are most likely to search and are closely related to your business.
Suppose you are an SEO company in Los Angeles. In such a scenario, your main goal should be to appear in Google’s first page of results for a search like “SEO company los angeles”. If you do not optimize your website and its content according to the keyword phrase, your target audience will not be able to find you on a Google search.
Keyword Research: An integral part of SEO
To make sure that you are getting traffic on your website, you need to know the most important and relevant keywords which will allow your website to rank in Google. If you choose the wrong keywords, you may end up getting unrelated traffic that will bring no business to you. This can also annoy website visitors because your website did not match their needs. Consequently, they will close the tab which will increase your website’s ‘bounce’ rate.
On the other hand, if your keywords are strategically planned and your website content matches the kind of information people are looking for, you will be able to engage with the audience better, ultimately leading to a higher conversion rate.
The Chasm of Popular and Long-Tail Keywords
Popular keywords or search terms, also known as generalized or high-level keywords comprise of 30% of user searches. A huge number of websites compete for traffic with these search phrases.
As an implication, it is essential to make your keywords more specific. For example “ SEO company in Los Angeles reasonable price” is a long-tail keyword. The notable fact about these phrases is that users performing such searches are deeper in the sales funnel and will make a decision to buy more quickly. 70% of the searches are performed through long-tail keywords and they are better leads as they are more likely to convert.
How to Execute Keyword Research?
Start your keyword research at the initial stages of developing your website. Create a number of keyword lists and for every webpage, 1 to 2 keyword phrases should be used. You can even create some more pages of website content that focus on competitive keywords.
Keyword Research Tools
- Brainstorming
- Google Analytics
- Google Adwords’ Keyword Tool
- WordTracker’s Free Keyword Demand Tool
- WordTracker’s Paid Keyword Research Tool
Determining the Effectiveness of Keywords
- Organic search traffic according to the keywords you’ve chosen
- Conversion of leads into sales
- Achievement of business goals
- High ranking of your website in organic search results
- Content strategy in line with the keywords you have chosen, traffic goals and conversion targets
Final Thoughts
The importance of pertinent keywords cannot be underestimated if you want to have a high-performing website and stand out from your competition.
Apex Global Solutions offers SEO services in Los Angeles and would love to help you out with all your Search Engine Optimization goals and enhance your website ranking. Feel free to contact us for a free consultation!