The task to grow online presence is quintessential if you want to boost your business and grow. Social media is surely important but you cannot overlook the importance of a website. Have a look at some proven tips to get more visitors to your website.
1. Relevant, meaningful, and impressive content
Rock solid content is the foundation to get website visitors. Make sure your content appeals to your audience and delivers value for them. Don’t use language that would deter potential clients, avoid using terminology that is focused on the sales of your product. Instead, try to be a consultant and help them out with their problems. Research well and write content that reflects your professionalism and expertise.
2. Videos and Podcasts
Create videos and podcasts that you can promote on various social media sites.
3. Webinars
Webinars are very popular right now and it can work wonders for businesses, if done right. So, write blog posts promoting your webinar and announce it on social media with direct link to your website.
4. Guest Blogging
Platforms like business.com, kissmetrics, entrepreneur, mashable etc. are great for guest blogging. For instance, you can give your links in the guest posts and get more visitors on your website. It is the most underrated practice these days but pans out really well.
5. Exclusive Gated Content
Create gated content that is accessible only to subscribers. Promote it through emails and entice the subscribers to check out your website. Leverage exclusivity to keep getting visitors on your website. Make your website rich with information such as case studies and original research, if applicable.
6. User friendly with easy navigation
Your website should be easy to navigate through without any clutter. Visitors should not be forced to “think” and “search” for what they are looking for. After all, it should all be easy to find, amidst a user friendly design.
7. Testimonials
Of course, user reviews and testimonials are a must for websites. Furthermore, if you can build trust in the minds of your visitors, they are more likely to come back to your website.
8. Search Engine Optimization
Your meta title, meta description, keywords used, and URL should be optimized for better search engine ranking. However, make sure that you do not stuff keywords just for the sake of it. Create content for real people rather than Google. Include internal links wherever possible and cite sources too, wherever necessary. No doubt this will give you the feeling of authentic content.
9. Creativity
Do not hesitate to use visuals and videos on your website. Accordingly, make sure that it does not increase the loading speed of your website. Moreover, test and see what works the best for your brand.
10. Social Media
Last but definitely not least, build your online presence on Facebook, Twitter, LinkedIn, Slideshare, Pinterest, Instagram, and G+. Additionally, you can even take help of paid promotions on social media to advertise your website. Share your “awesome” presentation on sideshare.net to attract numerous people who are interested in that topic.
In a Nutshell
The key to get more visitors on your website is to try out something new that leaves your visitors awestruck. Moreover, you can even collaborate with other brands to create a unique piece of content.
Put on your thinking hats and see which ideas can work the best for you.