Backlinks and SEO- How Are They Connected?
Several aspects should be considered when talking about Search Engine Optimization and ranking higher in search engines. Internal linking, backlinks, title tags, meta description, quality of the content, images, and use of other media like videos have to be taken into account. However, out of all these, the most commonly misconceived method is backlinks. Let’s take a deeper look at the topic.
Backlinks or inbound links are links on other websites or a third party, directing users to your website. For example, pretend that you are a travel company. If a leading travel blogger has linked your website on their own website, it is called a backlink.
Significance of Backlinks
Backlinks are a wonderful measure of credibility. If you get featured on a popular and reliable website, that means your content is trustworthy enough for them to post. This can contribute to your SEO and get your website ranked higher on search engines.
Quality over Quantity
Backlinks should be from relevant and reliable sources only. The website should be well established and abide to the best practices of Search Engine Optimization. It is counterproductive for your blog post or webpage content to be full of irrelevant backlinks. There was a time when the Internet was full of link farms that provided a hosting platform to webpages for backlinks, that is ancient history now. Search engines now take into consideration the quality of the backlink and where it is posted. Therefore, link farms can harm the reputation of your website on search engines and your site may even get banned as a penalty.
Backlink Profile
The ratio between the number of backlinks and linking domains influences the backlink profile. Search engines are looking for a good backlink profile in order to understand the quality of your backlinks and eliminate the possibility of link farms.
How to Follow Good Backlinking Practices?
Internet marketing services can help you with better backlinking and help build a good reputation for your website. Buying backlinks is not recommended because they will often plaster your links all over link farms and ruin your reputation.
Please note that backlinking will not happen overnight. Take time to thoughtfully proceed in that direction. It takes patience and perseverance to create good backlinks and build a trustworthy backlink profile. So, make sure you are consistently posting relevant and quality content and you will definitely see its progress!
Best Practices to Grow Backlinks
- Keyword rich content on blogs with proper formatting.
- Guest blogging on websites with good domain authority.
- Publish engaging and plagiarism-free content on all your web pages that reflects your industry knowledge.
- Add social media sharing buttons on your website so that people can easily share it.
- Get your website listed on trustworthy directory sites relevant to your business.
- Good quality anchor text is a must. Anchor text means the phrase that redirects to a link. Rather than having an anchor text saying “Click Here”, it is better to put the link on the relevant keywords in the content according to your backlink.
- Tools like Domain Stats Tool or Ahrefs can help you keep track of the backlinks.
- Use Moz or the Backlink Builder Tool to increase your backlink building scope.
In a Nutshell
Plan out your backlinking strategy carefully and pave new avenues in the field of Search Engine Optimization. Start off slow and see your website reach new heights.
Good luck with your backlinking endeavor!