Importance of Call to Action Buttons on Mobile Sites
Smartphone users have reached an astronomical figure of 2 billion throughout the world. This has made it absolutely mandatory for your website to be designed for mobile users. Recent research has made it clear that smartphone users spend 87 hours every month on the Internet, which means that per day mobile phone users are accessing the Internet for 3 hours. So, the major concern now is how to convert these smartphone users into a sale. An effective way to enhance the website viewership is to optimize the call-to-action (CTA) buttons for smartphone screens.
Too many elements on a website will overwhelm the readers. It might happen that your reader tries to click on a particular link, but the adjacent link or button gets clicked. An uncluttered design with easy navigation is the key to generate higher conversions.
No Unnecessary Copy
Web development companies in Los Angeles believe that web pages should be light on copy. If your business does not need a text heavy website, it is wise to keep only necessary information on the website. For example, if you wish to inform the readers about your hours of operation or contact details, you can implement a mobile CTA with descriptive text that elaborates on that.
Emotional Appeal
Add an emotional appeal to your website. Owners of travel companies can post interesting images of the tourist destinations to attract the website visitors to convert. You should add action verbs to the website so that they get a clear idea of what they can expect.
Keep a Track of Search Results
Google Analytics is a good way to keep an eye on search results. You will be able to write better CTAs if you study the keywords from the website’s search bar as well as the mobile search. It will help you to know the keywords that your visitors first look for and strategize your content accordingly.
Plan the Next Steps
It is of considerable importance to let your readers/visitors know what they will get by clicking on your attractive CTA and if it is going to be useful for them. If you are offering an eBook for clicking on the CTA, share its value with the readers and how will it make their life simpler or better.
Thumb Zone
While holding the phone, it is always easy for the users to tap on the lower part of the screen. This is referred to as the thumb zone and it is highly recommended to place your CTAs in this zone. You don’t have to make use of all 3 thumb positions simultaneously, but you can always use one of them.
Keep a Single CTA
When you offer someone too many choices, they will end up choosing none of them. Keep only a single CTA on your website so that it facilitates the decision of the reader, rather than confusing them with all the options.
Say No to Pop-ups
As web development is shifting towards mobile phones, pop-ups can become extremely annoying for your audience. Avoid them as much as possible. You can place the CTA at the bottom of the screen too so that it remains within the thumb zone.
Resort to the Best Use of White Space
Make sure that your CTA has ample white space around it so that it stands out to the reader. Proper spacing is a must when you are design CTA buttons for mobile sites.
Colors are Important
Every color has a different psychological influence on the reader. According to your brand and product, choose the best color for your CTA. For example, Apple always uses black as its color scheme to reflect “luxury”.
Increase the Size
According to Apple, the minimum CTA size is 44 x 44 pixels to increase touch screen conversions. This is not a thumb rule, but the minimum sizing parameter. You can alter it according to your brand and your objectives.
Creativity in CTA width
You can experiment with the CTA width and stretch it to fit the mobile screen. This ensures that your visitor will surely notice it. A/B testing is a must to know what works and what doesn’t.
Wrapping Up
CTA is the gateway to conversions. Appropriately placed CTAs can direct the reader to take the your desired action for them, and in turn increase conversions for you!!